Conducting a census is one example of primary research that involves great costs and takes a lot of time. As compared to secondary research, where a person simply obtains pre-researched information, primary research consumes a lot of time. Since the respondents in primary research are many and varied, a researcher runs the risk of obtaining biased or inaccurate findings.
However, this drawback can be eliminated by targeting a sampled audience. Another disadvantage is the timing factor. As primary research takes a lot of time, its findings could be irrelevant by the time they are processed. One method of primary research is questionnaires. Here, respondents may wrongly interpret the questions, leading to wrong or undesirable feedback. However, one big advantage of primary research is the fact that a researcher has the ability to collect information that was previously unavailable, unknown or debatable.
What Are the Disadvantages of Primary Research? Quick Answer The major disadvantage of primary research is the huge cost involved in gathering information.
The research is carried out after getting some knowledge from the secondary sources eg. One can decide to go for primary market research if he feels that the data available from secondary sources is not fulfilling his requirements. Primary market research can be quantitative or qualitative in nature.
This process of research can either be done by the marketer or can be outsourced to the person or organisation which specializes in these type of surveys.
Although this type of exercise may be lengthy and costly the information which we gather from is highly relevant for designing marketing strategy for the client. Primary research is not carried out frequently and organizations generally depend of secondary sources for information. In order to go for this process, the researcher has to take care of everything, starting from designing questionnaires, collecting replies from respondents and then interpreting it depending on requirements.
Now lets discuss the advantages and disadvantages of Primary Market Research to the marketer. The organization asking for the research has the complete control on the process and the research is streamlines as far as its objectives and scope is concerned.
Researching company can be asked to concentrate their efforts to find data regarding specific market rather than concentration on mass market. The collected data can be examined and interpreted by the marketers depending on their needs rather than relying on the interpretation made by collectors of secondary data.
Usually secondary data is not so recent and it may not be specific to the place or situation marketer is targeting. The researcher can use the irrelevant seeming information for knowing trends or may be able to find some relation with the current scenario.
The major disadvantage of primary research is the huge cost involved in gathering information. Similarly, it consumes a lot of time since a researcher has to prepare for the study, gather details, and process the information into coherent and logical results.
Disadvantages of Primary Market Research 1) High Cost. Collecting data using primary research is a costly proposition as marketer has to be involved throughout and has to design everything.
Disadvantages of Primary Market Research 1) High Cost. Collecting data using primary research is a costly proposition as marketer has to be involved throughout and has to design everything. 2) Time Consuming. Primary research is basically research that a person or organization carries out on its own. It may include things like surveys, observations and interviews. Below are a few advantages of primary research.
Primary Market Research. Primary market research (as opposed to secondary research) offers the benefit of direct contact, through a survey or interview, with certain marke ts and/or customer groups. This type of research can be tailored to meet the needs of an organization and provide specific and detailed information. Primary research data collection describes when a business conducts its own research and controls its own data. There are several advantages and disadvantages of primary research data collection.