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Try our writing service at EssayLib. We can offer you professional assistance at affordable rates. Proceed with the order form: Please, feel free to visit us at EssayLib. Apple owns a YouTube channel where they release advertisements, tips, and introductions for their devices. Apple customers gained a reputation for devotion and loyalty early in the company's history. BYTE in stated that . There are two kinds of people in the world: Both groups are right.
Nature has suspended the principle of noncontradiction where Apple is concerned. Apple is more than just a company because its founding has some of the qualities of myth Apple is two guys in a garage undertaking the mission of bringing computing power, once reserved for big corporations, to ordinary individuals with ordinary budgets. The company's growth from two guys to a billion-dollar corporation exemplifies the American Dream. Apple evangelists were actively engaged by the company at one time, but this was after the phenomenon had already been firmly established.
Apple evangelist Guy Kawasaki has called the brand fanaticism "something that was stumbled upon,"  while Ive explained in that "People have an incredibly personal relationship" with Apple's products. Fortune magazine named Apple the most admired company in the United States in , and in the world from to The New York Times in stated that "Apple above all else is a marketing company".
It was the marketing company of the decade. The research indicated that this correlation could stem from the fact that on average Apple Inc. What people are responding to is much bigger than the object. They are responding to something rare—a group of people who do more than simply make something work, they make the very best products they possibly can.
It's a demonstration against thoughtlessness and carelessness. The Apple website home page has been used to commemorate, or pay tribute to, milestones and events outside of Apple's product offerings:. Apple has a satellite campus in neighboring Sunnyvale, California , where it houses a testing and research laboratory. In , Apple announced its intention to build a second campus in Cupertino about 1 mile 1.
The new campus is planned to house up to 13, employees in one central, four-storied, circular building surrounded by extensive landscape. The expansion consists of two locations, with one having 1. At its smaller campus, engineers work on next-generation processor chips to run in future Apple products.
In February , Apple opened their new ,square-foot headquarters in Herzliya , Israel , which will accommodate approximately employees. This opening was Apple's third office located within Israel; the first, also in Herzliya, was obtained as part of the Anobit acquisition, and the other is a research center in Haifa.
The first Apple Stores were originally opened as two locations in May by then- CEO Steve Jobs,  after years of attempting but failing store-within-a-store concepts. In addition to purchasing products, consumers can get advice and help from "Creative Pros" — individuals with specialized knowledge of creative arts; get product support in a tree-lined Genius Grove; and attend sessions, conferences and community events,   with Ahrendts commenting that the goal is to make Apple Stores into "town squares", a place where people naturally meet up and spend time.
Many Apple Stores are located inside shopping malls, but Apple has built several stand-alone "flagship" stores in high-profile locations. Apple's new store design in Union Square , San Francisco. Fifth Avenue , New York City. IFC mall store in Hong Kong. TsUM store in Moscow. Apple was one of several highly successful companies founded in the s that bucked the traditional notions of corporate culture. Jobs often walked around the office barefoot even after Apple became a Fortune company.
By the time of the "" television commercial, Apple's informal culture had become a key trait that differentiated it from its competitors.
As the company has grown and been led by a series of differently opinionated chief executives, it has arguably lost some of its original character. Nonetheless, it has maintained a reputation for fostering individuality and excellence that reliably attracts talented workers, particularly after Jobs returned to the company.
Numerous Apple employees have stated that projects without Jobs's involvement often took longer than projects with it. To recognize the best of its employees, Apple created the Apple Fellows program which awards individuals who make extraordinary technical or leadership contributions to personal computing while at the company. At Apple, employees are specialists who are not exposed to functions outside their area of expertise. Jobs saw this as a means of having "best-in-class" employees in every role.
For instance, Ron Johnson —Senior Vice President of Retail Operations until November 1, —was responsible for site selection, in-store service, and store layout, yet had no control of the inventory in his stores this was done by Cook, who had a background in supply-chain management. Each project has a "directly responsible individual," or "DRI" in Apple jargon. The company typically grants stock options to executives every other year.
Apple does not specify how many of its employees work in retail, though its SEC filing put the number at approximately half of its employee base.
In December , Glassdoor named Facebook the best place to work, according to reviews from anonymous employees, with Apple dropping to 48th place, having originally entered at rank 19 in , peaking at rank 10 in , and falling down the ranks in subsequent years. An editorial article in The Verge in September by technology journalist Thomas Ricker explored some of the public's perceived lack of innovation at Apple in recent years, specifically stating that Samsung has "matched and even surpassed Apple in terms of smartphone industrial design" and citing the belief that Apple is incapable of producing another breakthrough moment in technology with its products.
He goes on to write that the criticism focuses on individual pieces of hardware rather than the ecosystem as a whole, stating "Yes, iteration is boring.
But it's also how Apple does business. He acknowledges that people are wishing for the "excitement of revolution", but argues that people want "the comfort that comes with harmony". Furthermore, he writes that "a device is only the starting point of an experience that will ultimately be ruled by the ecosystem in which it was spawned", referring to how decent hardware products can still fail without a proper ecosystem specifically mentioning that Walkman didn't have an ecosystem to keep users from leaving once something better came along , but how Apple devices in different hardware segments are able to communicate and cooperate through the iCloud cloud service with features including Universal Clipboard in which text copied on one device can be pasted on a different device as well as inter-connected device functionality including Auto Unlock in which an Apple Watch can unlock a Mac in close proximity.
He argues that Apple's ecosystem is its greatest innovation. The Wall Street Journal reported in June that Apple's increased reliance on Siri , its virtual personal assistant , has raised questions about how much Apple can actually accomplish in terms of functionality.
Whereas Google and Amazon make use of big data and analyze customer information to personalize results, Apple has a strong pro-privacy stance , intentionally not retaining user data. The report further claims that development on Siri has suffered due to team members and executives leaving the company for competitors, a lack of ambitious goals, and shifting strategies.
Despite switching Siri's functions to machine learning and algorithms , which dramatically cut its error rate, the company reportedly still failed to anticipate the popularity of Amazon's Echo , which features the Alexa personal assistant.
Improvements to Siri stalled, executives clashed, and there were disagreements over the restrictions imposed on third-party app interactions. While Apple acquired an England-based startup specializing in conversational assistants, Google's Assistant had already become capable of helping users select Wi-Fi networks by voice, and Siri was lagging in functionality. The former had experienced a severe security vulnerability, in which Macs running the then-latest macOS High Sierra software were vulnerable to a bug that let anyone gain administrator privileges by entering "root" as the username in system prompts, leaving the password field empty and twice clicking "unlock", gaining full access.
Not to say that things didn't go wrong under his watch, but product announcements and launches felt a lot tighter for sure, as did the overall quality of what Apple was releasing. The company's manufacturing, procurement, and logistics enable it to execute massive product launches without having to maintain large, profit-sapping inventories.
In , Apple's profit margins were 40 percent, compared with between 10 and 20 percent for most other hardware companies. Cook's catchphrase to describe his focus on the company's operational arm is: During the Mac's early history Apple generally refused to adopt prevailing industry standards for hardware, instead creating their own. Apple has gradually expanded its efforts in getting its products into the Indian market. In July , during a conference call with investors, CEO Tim Cook said that he "[loves] India", but that Apple saw larger opportunities outside the region.
We're thinking about, where are the opportunities across the U. The company advertised its products as being made in America until the late s; however, as a result of outsourcing initiatives in the s, almost all of its manufacturing is now handled abroad. According to a report by The New York Times , Apple insiders "believe the vast scale of overseas factories, as well as the flexibility, diligence and industrial skills of foreign workers, have so outpaced their American counterparts that "Made in the U.
In , the Mail on Sunday reported on the working conditions of the Chinese factories where contract manufacturers Foxconn and Inventec produced the iPod. A little over half of the workers' earnings was required to pay for rent and food from the company. Apple immediately launched an investigation after the media report, and worked with their manufacturers to ensure acceptable working conditions. Yearly progress reports have been published since A team from Apple is independently evaluating the steps they are taking to address these tragic events and we will continue our ongoing inspections of the facilities where our products are made.
The statement was released after the results from the company's probe into its suppliers' labor practices were published in early Foxconn was not specifically named in the report, but Apple identified a series of serious labor violations of labor laws, including Apple's own rules, and some child labor existed in a number of factories. Also in , workers in China planned to sue iPhone contractors over poisoning by a cleaner used to clean LCD screens.
One worker claimed that he and his coworkers had not been informed of possible occupational illnesses. A BBC investigation found excessive hours and other problems persisted, despite Apple's promise to reform factory practice after the Foxconn suicides. The Pegatron factory was once again the subject of review, as reporters gained access to the working conditions inside through recruitment as employees. While the BBC maintained that the experiences of its reporters showed that labor violations were continuing since , Apple publicly disagreed with the BBC and stated: In December , the Institute for Global Labour and Human Rights published a report which documented inhumane conditions for the 15, workers at a Zhen Ding Technology factory in Shenzhen, China, which serves as a major supplier of circuit boards for Apple's iPhone and iPad.
According to the report, workers are pressured into hour work weeks which leaves them so exhausted that they often sleep during lunch breaks. They are also made to reside in "primitive, dark and filthy dorms" where they sleep "on plywood, with six to ten workers in each crowded room. In , Climate Counts , a nonprofit organization dedicated to directing consumers toward the greenest companies, gave Apple a score of 52 points out of a possible , which puts Apple in their top category "Striding".
Each product receives a Gold, Silver, or Bronze rank depending on its efficiency and sustainability. Another partnership announced is with the World Wildlife Fund to preserve up to 1,, acres of forests in China. Featured was the company's installation of a 40 MW solar power plant in the Sichuan province of China that was tailor-made to coexist with the indigenous yaks that eat hay produced on the land, by raising the panels to be several feet off of the ground so the yaks and their feed would be unharmed grazing beneath the array.
This installation alone compensates for more than all of the energy used in Apple's Stores and Offices in the whole of China, negating the company's energy carbon footprint in the country. Liam was introduced to the world, an advanced robotic disassembler and sorter designed by Apple Engineers in California specifically for recycling outdated or broken iPhones.
Reuses and recycles parts from traded in products. Apple announced on August 16, , that Lens Technology, one of its major suppliers in China, has committed to power all its glass production for Apple with percent renewable energy by The commitment is a large step in Apple's efforts to help manufacturers lower their carbon footprint in China.
The standard, which started in January , certifies that all manufacturing waste is reused , recycled , composted , or converted into energy when necessary.
Since the program began, nearly, , metric tons of waste have been diverted from landfills. Following further campaigns by Greenpeace,  in , Apple became the first electronics manufacturer to fully eliminate all polyvinyl chloride PVC and brominated flame retardants BFRs in its complete product line.
Allowing consumers to make informed purchasing decisions on the products they offer for sale. In November , Apple was featured in Greenpeace's Guide to Greener Electronics, which ranks electronics manufacturers on sustainability, climate and energy policy, and how "green" their products are.
The company ranked fourth of fifteen electronics companies moving up five places from the previous year with a score of 4. However, the guide criticizes Apple on the Energy criteria for not seeking external verification of its greenhouse gas emissions data and for not setting out any targets to reduce emissions.
The green bond proceeds are dedicated to the financing of environmental projects. Apple is the world's largest information technology company by revenue, the world's largest technology company by total assets ,  and the world's second-largest mobile phone manufacturer after Samsung.
In its fiscal year ending in September , Apple Inc. As of August 3, , Apple is the largest publicly traded corporation in the world by market capitalization. On August 2, , Apple became the first publicly traded U. Apple has created subsidiaries in low-tax places such as Ireland , the Netherlands , Luxembourg and the British Virgin Islands to cut the taxes it pays around the world.
According to The New York Times, in the s Apple was among the first tech companies to designate overseas salespeople in high-tax countries in a manner that allowed the company to sell on behalf of low-tax subsidiaries on other continents, sidestepping income taxes. In the late s, Apple was a pioneer of an accounting technique known as the " Double Irish with a Dutch sandwich ," which reduces taxes by routing profits through Irish subsidiaries and the Netherlands and then to the Caribbean.
British Conservative Party Member of Parliament Charlie Elphicke published research on October 30, ,  which showed that some multinational companies, including Apple Inc. He followed this research by calling on the Chancellor of the Exchequer George Osborne to force these multinationals, which also included Google and The Coca-Cola Company , to state the effective rate of tax they pay on their UK revenues.
Elphicke also said that government contracts should be withheld from multinationals who do not pay their fair share of UK tax. It was not until that Irish economists could definitively prove that the growth was due to Apple restructuring its controversial double Irish subsidiaries Apple Sales International , which Apple converted into a new Irish capital allowances for intangible assets tax scheme expires in January These are mainly held by institutional investors and funds.
Apple has been a participant in various legal proceedings and claims since it began operation. Some litigation examples include Apple v. Samsung , Apple v. Microsoft , Motorola Mobility v. Apple has also had to defend itself against charges on numerous occasions of violating intellectual property rights. Most have been dismissed in the courts as shell companies known as patent trolls , with no evidence of actual use of patents in question.
Apple has a notable pro-privacy stance, actively making privacy-conscious features and settings part of its conferences, promotional campaigns, and public image. That said, Apple aids law enforcement in criminal investigations by providing iCloud backups of users' devices,   and the company's commitment to privacy has been questioned by its efforts to promote biometric authentication technology in its newer iPhone models, which don't have the same level of constitutional privacy as a passcode in the United States.
Apple contributes financially to fundraisers in times of natural disasters. Apple has been criticised for alleged unethical business practices such as anti-competitive behavior , rash litigation,  and dubious tax tactics, production methods involving the use of sweatshop labor,    customer service issues involving allegedly misleading warranties and insufficient data security , as well as its products' environmental footprint.
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History of Apple Inc. Timeline of Macintosh models. Timeline of the Apple II family. Power Mac was a line of Apple Macintosh workstation-class personal computers based on various models of PowerPC microprocessors that were developed from to Apple's transition to Intel processors.
Timeline of Apple Inc. Apple electric car project. First Apple logo —77 . First official logo —98 . Apple third logo —03 . Current logo since . Typography of Apple Inc. For the programming language, see Apple Logo. Apple Park and Apple Campus. Criticism of Apple Inc. EU illegal State aid case against Apple in Ireland. This section should include a better summary of Criticism of Apple Inc.
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Established in in California, Apple Inc. is a global designer, manufacturer and marketer of mobile communication and media devices, personal computers, and portable digital music players. Apple is the largest IT company in the world by revenue and total Continue reading →.
Apple Company research papers discuss one of the most famous companies in the world, the producer of iPods, Mac computers and the iPhone. Apple Inc is American corporation, which focuses on the production of personal computers, tablet computers, music players, smart phones, computer software, etc. Apple is a pioneer in the branch of information technologies, personal computers, computer technologies and operation systems and can be called the most successful corporation .
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